Bip Credit
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Bip offers a new kind of credit, replacing the traditional plastic card with a simple digital account on a user’s mobile. Their app allows users to pay via their device on the go or online using the user’s account number.THE BRIEF
—Bip were developing a social campaign to promote their product, as well as introducing audiences to a brand new sonic logo.
Using the tagline “the sound of simplicity”, they wanted to produce a series of video animations for social media posting, which featured a selection of curated music tracks alongside their visual waveforms. Each track would link to a digital playlist where audiences could listen to the tracks in full, within a longer curated selection.
THE WORK
—Using insights and audience profiles, I developed a sonic identity for the brand that reflected the simplicity at the core of their product, whilst also matching music tastes and listening habits of their customers.
Using this sonic profile as a guide, I sourced and curated a playlist of music to soundtrack the campaign. Each track was chosen not only for its minimalist composition but also its relevance to Bip’s customers and their tastes.
Although representing the theme of “simplicity”, each track felt sonically intriguing and engaging, as well as being appealing to their switched-on, early-adopter audience.
THE RESULT
—Through the curated playlist and its accompanying social campaign, Bip were able to successfully engage their audience through music. Being an entirely digital product, the use of music provided an additional dimension to their online personality.
With customers continuing to listen to, and interact with, the playlist and social videos, the work provides a crucial sense of personality and identity for this entirely digital brand.